Bridging the Wealth Gap Through Real Estate

By 2030, women in the U.S. are projected to control much of the $30 trillion in financial assets that baby boomers will possess. Women are also the largest beneficiaries of the current transfer of wealth, living an average of five years longer than men. Women control a third of total U.S. household financial assets yet have often been overlooked by the financial industry. What does it really mean to empower women investors?

The gender investing gap is REAL, and it’s just as damaging to women’s financial health as the wage gap. Just as it’s important for us to push for wage parity and workplace equality, it’s equally important for us to educate ourselves about investing, to talk about money and investing and to take control of our financial futures, for ourselves and our families.

The investing gap is 1 MILLION or more over the course of their lifetimes!!!
This disparity is even more pronounced given that women tend to live longer than men and incur greater healthcare costs in retirement.

Women are poised to inherit a large share of the $30 trillion that will be passed down from baby boomers.
At the same time, women are increasingly building wealth on their own.
As the wealth management landscape shifts, financial advisors (most of whom are men) need to accommodate the growing and unique needs of women.
Women tend to be more focused on life goals than men, are less comfortable making finance-related decisions on their own, and have less tolerance for investment risk.

Women and U.S. Spending

Women make up more than half of the U.S. population, and control or influence 85% of consumer spending
(Source, Forbes 2019)
The purchasing power of women in the U.S. ranges from $5 trillion to $15 trillion annually.
(Source: Nielsen Consumer, 2013)
Women control more than 60% of all personal wealth in the U.S.
(Source: Federal Reserve, MassMutual Financial Group, BusinessWeek, Gallup)
Women purchase over 50% of traditional male products, including automobiles, home improvement products, and consumer electronics. (Source: Andrea Learned, “Don’t Think Pink”)
Approximately 40% of U.S. working women now out-earn their husbands. (Source: U.S Bureau of Labor Statistics)

Consumer Purchases by Women

91% New Homes
65% Cars
89% Bank Accounts
80% Healthcare

Women are the LARGEST referral source

92% of women pass along information about deals or online recommendations to others.

Our Core Audience: Boomer Women

Every fifth adult in the United States is a female over 50. (Source: U.S. Census Bureau)
50+ American women are the healthiest, wealthiest and most active generation of women in history. (Source: Demographics by Mark Miller)
Women 50+ control a net worth of $19 trillion. (Source: MassMutual Financial Group, 2007)
Over the next decade, women will control two-thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. (Source: Fleishman-Hillard New York)
Once college bills are paid, women 50+ spend 2.5 times what the average person spends, and are primary buyers of computers, cars, banking, and financial services. (Source: Marti Barletta, “PrimeTime Women”)
Wealthy boomer women are the marquee players in our country’s culture and commerce. They are educated, have a high income, and make 95% of the purchase decisions for their households. (Source: Karen Vogel, The Women’s Congress; She-conomy)
Over 30 million women 50+ are the fastest growing demographic online. (Source: DMN3)
Women 50+ spend, on average, 250% of what the population in general does. (Source: DMN3)
Baby Boomer women spend upwards of $20 billion each year on clothing. (Source: DMN3)

Bridging the Wealth Gap Through Real Estate

Quick links

Get in Touch

eXp Realty

9600 Great Hills Trail Austin, TX 78758