Bridging the Wealth Gap Through Real Estate

By 2030, women in the U.S. are projected to control much of the $30 trillion in financial assets that baby boomers will possess. Women are also the largest beneficiaries of the current transfer of wealth, living an average of five years longer than men. Women control a third of total U.S. household financial assets yet have often been overlooked by the financial industry. What does it really mean to empower women investors?

The gender investing gap is REAL, and it’s just as damaging to women’s financial health as the wage gap. Just as it’s important for us to push for wage parity and workplace equality, it’s equally important for us to educate ourselves about investing, to talk about money and investing and to take control of our financial futures, for ourselves and our families.

The investing gap is 1 MILLION or more over the course of their lifetimes!!!
This disparity is even more pronounced given that women tend to live longer than men and incur greater healthcare costs in retirement.

  • Women are poised to inherit a large share of the $30 trillion that will be passed down from baby boomers.
  • At the same time, women are increasingly building wealth on their own.
  • As the wealth management landscape shifts, financial advisors (most of whom are men) need to accommodate the growing and unique needs of women.
  • Women tend to be more focused on life goals than men, are less comfortable making finance-related decisions on their own, and have less tolerance for investment risk.
Women and U.S. Spending
Consumer Purchases by Women
  • 91% New Homes
  • 65% Cars
  • 89% Bank Accounts
  • 80% Healthcare
Women are the LARGEST referral source
  • 92% of women pass along information about deals or online recommendations to others.
Our Core Audience: Boomer Women